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Sunday, February 13, 2005

Beer that stays cool longer

How much would you pay for a bottle of beer that stays cold nearly an hour longer?

Pittsburgh Brewing Co., maker of Iron City Beer, is asking an additional $1 per case.



The brewery has partnered with Alcoa Inc., the world’s largest aluminum maker, to produce aluminum bottles that keep beer colder for as much as 50 minutes longer. About 20,000 cases of the new aluminum bottle beer are en route to as many as 28 states and should be on shelves this week

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