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Wednesday, July 27, 2005

Soon in Japan, it'll be raining ads

YOKOSUKA, Japan (AFP) - After being bombarded by commercials on the way to work and watching promotions pop up on the Internet, the Japanese consumer could soon be hit by advertisements where they least expect it: on their hands.

Researchers are working on "information rain," taking advertisements to the realm of mock meteorology.

A projector on a tall tripod shows images of raindrops hitting the ground and making ripples, in hopes that people will enter the "rainy" area and hold out their palms.