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Tuesday, September 13, 2005

The next "World's Weakest Man"

Capitalizing on the strength of its popular strongmen competitions, ESPN will kick off its latest cable venture, ESPN 3, with a new high-octane competition show featuring some of the weakest men in the known world battling through a gauntlet of sweat-free, aerobic-free, quasi-athletic tasks. Producers of the show hope to reel in viewers with the series' unique focus on the regular guy and his pathetic lack of physical strength, stamina and courage.

"World's Weakest Man" kicks off this November with the U.S. qualifying rounds held in Philadelphia's Lincoln Financial Field.